PUBLICATIONS

Coffee Consumption in India 2005

Very little information on domestic coffee consumption is available except for proprietary information available with large players in the market. Before devising any strategy for growing domestic coffee consumption, the Coffee Board commissioned a comprehensive, nationally representative study on beverage habits, practices and attitudes.

This is the third formal study of such magnitude conducted by the Coffee Board. The Coffee Board proposes to conduct such large-scale consumption audits at regular intervals.

The report was commissioned to understand:

• Habits and practices with respect to coffee consumption of urban (South & North) & rural (South)
• Coffee consumption by location and form
• Share of Coffee in the daily basket of beverages consumed
• Attitudes towards Coffee and drivers and barriers to Coffee Consumption
• Café habits

It covers the All India Consumption by zones, age, gender and socio-economic classification (SEC) and attitudes to coffee and will be of immense value to Coffee producers and marketing professionals in India.

Price: Rs. 500
Report is available in CD Format

Contact info:

Deputy Director Market Research
Coffee Board of India
No. 1, Dr B.R. Ambedkar Veedhi,
Bangalore-560001
INDIA

Tel No: 91 - 80 - 22261584.
Fax: 91 - 80 - 22255557
Email: ageconomist[dot]cb@gmail[dot]com