Extension Services
The principal activity of Extension Service of the Coffee Board is to transfer of coffee
technologies standardised by the research department to the coffee growers for achieving
better production/productivity vis-a-vis improving the quality of coffee. Thus it helps to bridge
the gap between coffee planters and research scientists in implementation of coffee technology
in the coffee estates.
Around 3.47 lakh hectares cultivated by over 1.64 lakh growers are covered by the extension
service in the traditional tracts of Karnataka, Kerala and Tamil Nadu.
The Joint Director of Extension at Hassan monitors and guides the extension activities of the
four Dy. Directors of Extension, Seven Senior Liaison Officers and twenty three Junior Liaison
Officers in Karnataka.
The Joint Director of Extension at Kalpetta monitors and guides the extension activities of two
Dy. Directors of Extension, eight Senior Liaison Officers and thirteen Junior Liaison Officers in
Kerala and Tamil Nadu States.
The Director of Research, Central Coffee Research Institute, is in overall supervision for
implementation of Extension Plan Programmes and Extension Services.
The Planning and Co-ordination of various schemes/activities and monitoring of the same is
done by the Planning & Co-ordination Cell at HO, Bangalore.
The Organization Chart (Extension Net-work) of the Extension Department is as follows:
Extension Programmes:
The main extension programmes envisaged are as follows:
Coffee is cultivated in an extent of 58,131 ha. and is owned by 1,15,883 growers. The
Extension Activities include transfer of technology through contact and follow up visits to coffee
holdings, conducting field demonstrations, group discussions, issue of advisory letters, quality
awareness campaigns etc., for improvement in production, productivity and quality of coffee
in the tribal sector. The other activities include conducting study tour of tribal growers to the
traditional coffee growing areas. The Technology Evaluation Centre located at Minimuluru
serves as a demonstration farm of location specific technologies for the region. The Mini
Coffee Curing Works located at Chintapalli processes the raw coffee pooled by the tribal
growers.
Coffee is cultivated in an extent of 3935 ha in Odisha and is owned by 2545 growers. The
Extension Activities include transfer of technology through contact and follow up visits to coffee
holdings, conducting field demonstrations, group discussions, issue of advisory letters, quality
awareness campaigns etc., for improvement in production, productivity and quality of coffee
in the tribal sector. The other activities include conducting study tour of tribal growers to the
traditional coffee growing areas. The Technology Evaluation Centre located at Koraput serves
as a demonstration farm of location specific technologies for the region.
In Non-traditional Area (Andhra Pradesh & Odisha), the Joint Director (Extension) at
Visakhapatnam monitors and guides the extension activities of one Dy. Director of Extension,
two Senior Liaison Officers and three Junior Liaison Officers.
Coffee is cultivated in an extent of 6,039 ha. in the seven North Eastern States viz., Assam,
Mizoram, Tripura, Meghalaya, Nagaland, Arunachal Pradesh and Manipur. The extension
activities include transfer of technology, method demonstrations, group gatherings, quality
awareness campaigns, conducting training programmes at TECs and study tour of tribal
growers to the traditional coffee growing areas. Four Technology Evaluation Centres located
at Baulpui (Mizoram), Haflong (N.C. Hills, Assam), Deomali (Arunachal Pradesh) and Tulakona
(Agartala, Tripura) serves as demonstration farms of location specific technologies for the
region. The Coffee Processing Factory at Lokhra, Guwahati and the Mini Coffee Curing Works
at Baulpui, Mizoram process the raw coffee pooled by the tribal growers. Organization Chart (Extension) - NER
• Execution of various on-going extension plan schemes as per the calendar of events
chalked out/envisaged.
• Conducting Method Demonstrations / On-farm Demonstrations to improve the skills of
carrying out operation effectively.
• Conducting village level/group meetings and seminars.
• Conducting Mass Contact/Mass Communication Programmes, media campaigns and
other training programmes to improve the knowledge and skill levels of coffee growers
and workers in Karnataka, Kerala and Tamilnadu.
• Conducting Vocational Training programmes for women workers / growers.
• Surveys on crop prospects and projecting crop estimations, outbreak of pests and
diseases etc.
• Collection and furnishing of monthly rainfall data and rendering suitable advises to the
planting community.
• Up keep of TECs and adoption of the Annual Action Plan to improve production /
productivity of the Farms.
• Supply of seed coffee of elite plant materials to the coffee growers.
Group Gatherings/Seminars/Contact cum assessment campaign:
Extension officers conduct village level group gatherings, awareness campaign and seminars
on various aspects of coffee for the benefit of both large and small coffee growers periodically
at different zones of coffee areas.
Mass Contact Programme:
EXTENSION SERVICES PROVIDED BY COFFEE BOARD IN THE NON-TRADITIONAL
STATES OF ANDHRA PRADESH AND ODISHA
A) Andhra Pradesh :
B) Odisha :
Organization Chart (Extension) - NTA
EXTENSION SERVICES PROVIDED BY COFFEE BOARD IN THE
NORTH EASTERN REGION
In North Eastern Region (Assam, Mizoram, Tripura, Meghalaya, Nagaland, Arunachal Pradesh
and Manipur), the Joint Director (Extension) at Guwahati monitors and guides the extension
activities of two Dy. Directors of Extension, six Senior Liaison Officers and one Junior Liaison
Officer.